Kevin Wright is our marketing savant, guru of consumer marketing programs and guide through the brambly recesses of the consumer mind. We admit it is often more twisted than ours, and Kev gets it. That’s because wherever an Oregon visitor is likely to go, he's likely been there. He gets his best inspiration on mountain bike trails and grassy fishing banks, where you might find him whistling hypothetical Oregon jingles or squaring budgets in his head. (We can’t stop him. We've tried.). Raised in upstate New York, Kevin's steady migration west began in Colorado in 1996, where he worked in the ski industry and married his high school sweetheart, Kelly. But Colorado couldn't hold this dreamer. In search of adventure and a progressive city (you know the one) as close to as many outdoor recreational activities as brewpubs, Kevin packed for his ultimate Oregon getaway in 2005, with black lab Samba's nose to the windshield. Since then, we can't coax him (or Samba) off the river, but with wireless available in every corner of the state, at least now we don’t have to worry about him falling in unnoticed.

Trolling for steelhead on the Deschutes - the story of the one that didn't get away

December 12, 2006

The day started just as I had hoped - overcast and foggy. Not your normal aspiration as you embark on an eight-hour outdoor excursion, into the shadows of Central Oregon’s rugged Cascade Mountains in November. But today we were fishing for steelhead on Oregon’s legendary Deschutes River. My friend Will and I met our guide at 9:00am and we drove to the first section of water we hoped would yield the elusive andromonous fish. (See "Editor's Note" at end of story)

As we approached the water I reminded Will, who has never fished for steelhead before, to lower his expectations. There is a reason they call steelhead the fish of 1,000 casts. One such reason is that steelhead do not eat once they begin their journey from the ocean back to their birthplace in the river (often a trip of hundreds of miles). The goal is to get them to strike your fly by triggering an instinctual territorial response.

Continue reading "Trolling for steelhead on the Deschutes - the story of the one that didn't get away"

Inside Scoop: Snow is on the way!

November 9, 2006

Even though I’ve been sliding down mountains since I was three years old, I still turn into a kid every time my season pass arrives in the mail.

Each year I anxiously await the first big snowfall of the season. It’s this time of year I find myself day-dreaming about the epic days I’ve had, and the great experiences the mountains have given me. From the silent serenity in the aftermath of a big snow storm to the memories laughing with friends and family on warm spring day, the mountains have always provided me with something to look forward to.

This season is no exception. I recently caught up with Jerry Krieg, Director of Marketing for Ski Oregon, to ask him what we can expect for the upcoming season. Read what Jerry has to say about this year's Oregon ski season.

Continue reading "Inside Scoop: Snow is on the way!"

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