Travel Oregon, Travel Portland, Profetur, Viajes CoaPlaza, United Airlines, and Alaska Airlines launched a promotional campaign together in Mexico City the week of August 11.
Over 600 travel agents and 100 media were educated about Oregon during the official launch. The campaign will also be supported by a media buy, sales blitz and travel agent incentive plan.
The program will run August-December, 2008.
For more information contact Travel Oregon's Lisa Itel at LisaI@TravelOregon.com