Industry http://blog.traveloregon.com/Industry/ en Copyright 2010 Tue, 16 Mar 2010 15:59:24 -0800 http://www.sixapart.com/movabletype/ http://blogs.law.harvard.edu/tech/rss Help Promote The Oregon Adventurecation Campaign Travel Oregon's spring marketing campaign gets underway March 22 with the launch of the "Win an Oregon Adventurecation" Contest. This promotion, with a fully integrated marketing and advertising program, highlights Oregon's incredible opportunities to experience the outdoors, with focus on golf, cycling, and action sports. We're writing to advise you of a toolkit that is available for you to leverage the campaign to amplify your local marketing efforts. Click here to view the toolkit To make this promotion as successful as it can be for Oregon, we encourage you to use the tools provided in your own consumer outreach. Together, we can increase Oregon's overall share of voice and get folks traveling to and within our state. Using the toolkit, we encourage you to: • Place one of the online banner ads and Adventurecation logo on your website with a link to the campaign landing page (TravelOregon.com/outdoors available March 22) • Embed the Adventurecation videos on your website and social media pages (videos will be at youtube.com/traveloregon beginning March 28) • Publish a newsletter article in your existing consumer communication pieces (you'll find copy in the toolkit) • Tweet and update your Facebook profile (please use #OROutdoors as your hashtag) Additionally, we'd welcome retweets of Travel Oregon's Adventurecation updates • Encourage businesses in your community to use these tools • Send a link to the promotion website to your family and friends (TravelOregon.com/outdoors) You will find other resources and news about the spring promotion as it happens on our dedicated newsroom page at TravelOregon.mediaroom.com. Note: The "Win an Oregon Adventurecation" Contest kicks off with a PR and promotion blast on March 22 and runs through July 15. Paid media focusing on the golf, cycling and outdoor adventure niches begins in mid-April. Click here for more details of our spring campaign media plan For strongest media impact, we ask that you not announce or release news of the campaign to media before March 22. (A news release announcing the campaign will be distributed nationally by Travel Oregon on that date). For support in working with media interested in Oregon outdoor recreation, please contact Michelle Godfrey at 503.378.8861 or Michelle@TravelOregon.com. Otherwise, if you have questions about the spring campaign or the toolkit, please contact Amy Nyberg at 503.378.8801 or Amy@TravelOregon.com. Thank you so much for your support of the "Oregon Adventurecation" Campaign!]]> http://blog.traveloregon.com/Industry/consumer_marketing/help_promote_the_oregon_advent.php http://blog.traveloregon.com/Industry/consumer_marketing/help_promote_the_oregon_advent.php Consumer Marketing adventurecation marketing outdoors Tue, 16 Mar 2010 15:59:24 -0800 Cultural Trust Holds Grantwriting Webinar On March 18 Oregon Cultural Trust, along with the Oregon Arts Commission, is sponsoring a one-hour webinar "How to Write a Good Grant Application" at 11 a.m. on March 18. This webinar is intended to build the skills and capacity of cultural organizations as they approach the Arts Commission and Cultural Trust for competitive grant funds, and to increase their understanding of the differences between the funding opportunities. Space is limited. Click here to reserve you spot]]> http://blog.traveloregon.com/Industry/tourism_development/cultural_trust_holds_grantwrit.php http://blog.traveloregon.com/Industry/tourism_development/cultural_trust_holds_grantwrit.php Tourism Development arts grants tourism development Mon, 15 Mar 2010 10:43:03 -0800 Oregon Green Expo To Be Held June 18-20 Oregon Green Expo will showcase resourceful products and educate green enthusiasts, as well as the curious "going green" public. The dates of the conference are June 18-20, 2010. The Oregon Green Expo special focus will be on: • Green Entrepreneurship & Products/Services • Green Business Development • Green Investment • Green Job Education & Creation Click here for more information]]> http://blog.traveloregon.com/Industry/tourism_development/oregon_green_expo_to_be_held_j.php http://blog.traveloregon.com/Industry/tourism_development/oregon_green_expo_to_be_held_j.php Tourism Development green tourism development Tue, 09 Mar 2010 11:02:57 -0800 Registration Available For Sustainable Tourism Eco-Certification Program (STEP) Auditor And Consultant Training Course Sustainable Travel International's upcoming Sustainable Tourism Eco-Certification Program (STEP) Auditor and Consultant Training Course, May 2-7, 2010 at Mt. Hood's historic Timberline Lodge. With a focus on developing and applying sustainability principles and strategies, STI will provide an in-depth review of certification in the travel industry, sustainable tourism standards, impact measurement and management strategies, and STEP fundamentals. The 6-day course will also focus on the practical application of STEP, through case studies and industry best practices. A complete on-site assessment of Timberline Lodge, supplemented by team exercises and group discussions, will provide hands-on learning opportunities in an intimate setting. The Training Course is designed for: • Travel and tourism industry and other business professionals interested in becoming STEP Auditors or sustainable tourism consultants, or who are seeking Eco-certification through STEP. • Environmental management and other professionals, or travel and tourism staff interested in setting and reaching sustainability goals. • Travel and tourism-related businesses who want to implement sustainable tourism practices into their operations, and learn how to navigate the Self-assessment and Eco-certification processes. Click here for more information and to register]]> http://blog.traveloregon.com/Industry/tourism_development/registration_available_for_sus.php http://blog.traveloregon.com/Industry/tourism_development/registration_available_for_sus.php Tourism Development certification sustainable tourism development Fri, 05 Mar 2010 15:58:28 -0800 European Travel Channel Show About Oregon Now Available In The U.S. "Oregon Uncovered," will now be available for viewing stateside via iTunes podcast. The 15 episodes feature the attractions, people, experiences and scenic beauty of Oregon. The show inspires travel with a variety of outdoor adventures, culinary experiences, scenic drives and interviews with Oregonians across the state. "We were proud to share Oregon's treasures with the European continent when it first aired last March," said Teresa O'Neill, Director of International & Domestic Travel Trade for Travel Oregon. "And now we're thrilled to bring the show, and Oregon, to the rest of the world." Download weekly "Oregon Uncovered" episodes here: http://itunes.apple.com/podcast/travel-oregon/ Subscribers will also receive episodes of Grant's Getaways, a weekly series of travel segments featuring Oregon destinations with themes such as fishing, urban hiking, surfing, geocaching, whale watching, kayaking and whitewater rafting. ]]> http://blog.traveloregon.com/Industry/international/european_travel_channel_show_a.php http://blog.traveloregon.com/Industry/international/european_travel_channel_show_a.php International europe international travel channel Wed, 03 Mar 2010 11:44:51 -0800 Oregon Bounty 2009 Earns More Accolades Communication Arts has selected the Oregon Bounty site in its "THE ANNUALS" series that spotlights the best visual communication pieces from the last year. Oregon Bounty was one of the 39 digital pieces featured in the interactive category (Other featured products include: NikeiD, North Face iPhone app, & PUMA L.I.F.T.). The following quotes from the judges reflect the spirit of the Oregon Bounty Website:
"Super immersive without being heavy-handed, achieved through excellent interaction design. This site makes me hungry. Well done." - Mathew Ranauro "The fun, informative, exploratory style of this site really brings to life the culinary scene in an approachable and memorable way. The art direction and copy are spot on. This site definitely delivers on the promise 'Celebrating What Makes Oregon Taste So Good.'" - Brooke Nanberg
Click here to read the complete review Take a look at the complete Interactive gallery by clicking here Click here to see all of the winners This will also be featured in Communication Arts magazine in the May/June 2010 issue. To visit the Oregon Bounty website, go to http://bounty.traveloregon.com/ The Oregon Bounty site was designed by Portland based Interactive brand strategy agency, Substance.]]> http://blog.traveloregon.com/Industry/consumer_marketing/oregon_bounty_2009_earns_more.php http://blog.traveloregon.com/Industry/consumer_marketing/oregon_bounty_2009_earns_more.php Consumer Marketing awards bounty marketing Tue, 02 Mar 2010 14:17:32 -0800 Senate Passes Travel Promotion Act United States as a premier travel destination and better explain travel security policies to foreign travelers gained final passage by a strong bipartisan vote of 78 to 18 in the Senate on Thursday night. According to independent analysis by Oxford Economics, the program could attract 1.6 million additional visitors from other countries and create more than $4 billion in consumer spending annually. The legislation, which passed the House in November, is expected to be signed into law by President Obama in the coming days. Click here to read the complete press release from the U.S. Travel Association ]]> http://blog.traveloregon.com/Industry/executive_operations/senate_passes_travel_promotion.php http://blog.traveloregon.com/Industry/executive_operations/senate_passes_travel_promotion.php Executive Operations executive promotion u.s. travel Fri, 26 Feb 2010 11:29:15 -0800 Get Involved: Travel Oregon Spring Marketing Campaign Travel Oregon is developing a spring marketing campaign, The Oregon Adventurecation, which will highlight the state's abundant outdoor recreation opportunities (specifically golf, cycling, and outdoor adventure). The fully integrated advertising, public relations, and promotional campaign will run March 22 through July 15, 2010. We want to ensure that Oregon's tourism industry benefits from this campaign, so we're sharing the following details to help you maximize your exposure. To inspire trips involving outdoor recreation, we will feature an outdoor landing page on TravelOregon.com during the campaign period. Advertising and media relations outreach will drive consumers to this landing page, where they will find searchable golf, cycling, and outdoor adventure resources along with all of the other valuable content on TravelOregon.com. We will pull data from various sources to populate the search function of our outdoor recreation landing page. Consumers interested in cycling/mountain biking, etc. will find information from www.RideOregonRide.com. Those interested in golf will find course information provided by the Oregon Golf Association. And those who want to learn more about adventure sports will be able to search information at www.TravelOregon.com You may have already been contacted by your local tourism representatives about this campaign and how to get involved. As a reminder, we would like your help with the following to make this promotion as comprehensive as possible: SHARE YOUR CONTENT Review Your Listings Provide High Quality Photos CO-OP ADVERTISING OPPORTUNITIES Cooperative Advertising Opportunities AMPLIFY YOUR MARKETING WITH THIS STATEWIDE CAMPAIGN Leverage Oregon's Adventurecation campaign through your own marketing channels. A marketing tool kit featuring banner ads, consumer e-newsletter content, images, talking points, etc. will be available here. Check back the week of March 15 as we will continue to update partner marketing tools as they become available. If you have questions or would like more information, please contact Amy Nyberg at Amy@TravelOregon.com or 503.378.8801. ]]> http://blog.traveloregon.com/Industry/consumer_marketing/get_involved_travel_oregon_spr.php http://blog.traveloregon.com/Industry/consumer_marketing/get_involved_travel_oregon_spr.php Consumer Marketing adventurecation marketing outdoors Fri, 26 Feb 2010 10:45:15 -0800 Oregon Bounty 2009 Wins Marketing Award Oregon Bounty 2009 promotion won the AMA Oregon MAX Award for best nonprofit or government integrated marketing campaign. The campaign beat out significant competition, including: • Oregon Humane Society's End Petlessness campaign (Leopold Ketel) • Subaru's Leave No Trace Frontcountry Tour (International Outdoor Group) • GoRecycle Yourself campaign (DHX Advertising) • TriMet's Green Means Go program • ENERGY STAR Smashing Ideas (Fluid Marketing) • And more Travel Oregon, Maxwell PR, Robeson Communications, Wieden + Kennedy, Substance and eROI put forth an incredible team effort to win this award for Oregon. Click here to see the complete list of winners]]> http://blog.traveloregon.com/Industry/consumer_marketing/oregon_bounty_2009_wins_market.php http://blog.traveloregon.com/Industry/consumer_marketing/oregon_bounty_2009_wins_market.php Consumer Marketing award bounty marketing Fri, 26 Feb 2010 10:29:15 -0800 Are You Utilizing Travel Oregon Online Leads (TOOL)? Travel Oregon maintains an Extranet that allows tourism-partner subscribers to download leads generated by our print advertising, website and other sources. Over the past two years alone, there have been over 200,000 consumers who have "opted in" to receive more information from Travel Oregon and our partners. Subscribers will be charged a one time $5 initiation fee and leads are sold at $0.075 per name. Subscribers can download leads segmented by geographical location (U.S state, zip or country), interest (golf, backpacking, etc.), Oregon travel region (Coast, Southern Oregon, etc.), and what publication individuals have ordered. Get your message to consumers who've already "raised their hand" to receive information about Oregon! Become a TOOL subscriber! Click here for more information and to become a subscriber]]> http://blog.traveloregon.com/Industry/consumer_marketing/are_you_utilizing_travel_orego.php http://blog.traveloregon.com/Industry/consumer_marketing/are_you_utilizing_travel_orego.php Consumer Marketing marketing subscribe tool Thu, 25 Feb 2010 15:29:15 -0800 Pacific Northwest Tourism And Athlete Reception Travel Oregon headed to the Winter Olympics in Vancouver, BC to be part of the Pacific Northwest Tourism and Athlete Reception in partnership with the Pacific Northwest Economic Region. WinterOlympicsblog.jpg The reception was an opportunity for Travel Oregon to develop partnerships with international media and travel trade and tell the world there is no place like Oregon. Media and trade partners were able to expand their knowledge of Oregon and the Pacific Northwest by indulging in local bounty, wines and craft brews. There were a number of video screens placed prominently throughout the reception venue so guests were entertained with video messages from Oregon and other regional partners. The event was a success and the goal of future partnerships and travel were definitely accomplished. Click here to read about the endeavor from Portland television station KGW]]> http://blog.traveloregon.com/Industry/international/pacific_northwest_tourism_and.php http://blog.traveloregon.com/Industry/international/pacific_northwest_tourism_and.php International international olympics partnership Thu, 25 Feb 2010 15:29:15 -0800 New Travel Oregon E-Mail Newsletters Travel Oregon is excited to announce more ways to tap into Oregon's thriving spirit of adventure. Our readers can now receive two specialty e-mail newsletters in 2010, in addition to our monthly newsletter! eNewsletterblog.jpg • Travel Oregon Outdoors: Your insider's guide to Oregon's best kept secret trails, rivers and slopes! (delivered odd-numbered months). Click here to view the current issue • Travel Oregon Food+Drink: Discover what makes our state taste so good! (delivered even-numbered months). Click here to view the current issue To subscribe to any of our newsletter offerings, visit: http://subscribe.traveloregon.com]]> http://blog.traveloregon.com/Industry/consumer_marketing/new_travel_oregon_enewsletters.php http://blog.traveloregon.com/Industry/consumer_marketing/new_travel_oregon_enewsletters.php Consumer Marketing marketing newsletters subscribe Wed, 24 Feb 2010 15:29:15 -0800 Governor Appoints New Members to Oregon Tourism Commission Governor Ted Kulongoski has appointed Alana Audette to the Oregon Tourism Commission (dba Travel Oregon), the Governor's office announced today. Audette joins newest member Karen Utz, appointed in July. "The tourism industry is vital to Oregon's economy, and I'm confident these two new members of the Commission will serve our state well," the Governor said. "I know they will carry forward the intensive state effort to help tourism grow and thrive, which is good for all sectors of Oregon's economy. When we promote Oregon, we do more than invite people to visit our many beautiful tourist attractions -- we bring them face to face with Oregon's people, our towns and cities, and our vibrant business scene." Audette and Utz fill two vacancies on the Commission. Made up of nine members, the Commission provides expertise and sets policy direction for Travel Oregon staff. Audette grew up in the family hospitality businesses in Aspen, Colo. and Bend, Ore. She took a nine-year detour from her tourism roots to head east for a career in legislative policy on Capitol Hill in Washington, D.C. Audette has served as President and CEO of the Central Oregon Visitors Association (COVA) since 1993. Under her leadership, COVA has more than quadrupled its annual marketing budget and membership base. Utz is the owner and operator of The Black Walnut Inn in Dundee. In addition to her appointment to the Oregon Tourism Commission, she serves on the Board of Directors for the Oregon Lodging Association and Yamhill Valley Visitors Association. She is an active member of the Bed & Breakfasts of Yamhill County group.]]> http://blog.traveloregon.com/Industry/executive_operations/governor_appoints_new_members.php http://blog.traveloregon.com/Industry/executive_operations/governor_appoints_new_members.php Executive Operations commissioner executive governor Thu, 18 Feb 2010 15:39:15 -0800 More Media Moments Oregon as a premier vacation destination. Check out this roundup of top stories featured recently: • Sunset Magazine, January 2010 p. 24 Ashland's Chozu Gardens is featuring as a soothing place to start the New Year p. 32 Southern Oregon is featured as the Next Big Wine Country for exciting wines and low crowds p. 34 Crater lake National Park is featured for snowshoeing p. 63 Oregon's Rogue River is featured for places to escape that are off the grid • The Chicago Tribune and The Baltimore Sun both feature a story featuring yurts along the coast as cozy and affordable ways to travel - "Yurts Cozy Up Wild Oregon Coast" • USA Today selects Portland as one of its top five destinations for February due to its high concentration of microbreweries and brewpubs. • The Seattle Times highlights traveling in Portland on a budget and includes restaurants, shopping, and lodging in the Rose City - "Four-star Portland on a two-star budget: Penny-pinching without pain" • Bandon Dunes tops Golf list of "Premier Resorts 2010" and earns the "highest score ever given in any category" • Golf Digest: Running Y Ranch in Klamath Falls is number four on the roundup - "America's Top 50 Courses for Women"]]> http://blog.traveloregon.com/Industry/consumer_marketing/more_media_moments.php http://blog.traveloregon.com/Industry/consumer_marketing/more_media_moments.php Consumer Marketing marketing media Thu, 18 Feb 2010 15:29:15 -0800 Map Your Adventure At The 2010 Oregon Governor's Conference On Tourism Oregon tourism and hospitality friends and colleagues at the 26th annual Oregon Governor's Conference on Tourism, April 11-13, 2010 as we meet for the first time in Bend! Map Your Adventure is the conference theme and we'll make sure you leave the conference with tools to survive these trying times, both personally and professionally. 2010GovConferenceblog.jpg We have a great educational line-up planned for you which includes Wade Davis, a National Geographic Explorer-in-Residence. Wade will take all of us on a journey to far-flung places where descendants today are utilizing ancient era wayfinders' knowledge, and he'll throw out a challenge to all of us for the next hundred years! Back by popular demand, we've scheduled two International Speed Dating sessions with new speed daters for you to wow with information on your business, community and region! Sign up today to make sure you get the 'dates' you want! Go back to school and learn how to connect with your customers and inspire them to travel through social networking! Learn even more about utilizing all the great online tools that are out there with our Social Media University sessions. Whether you are a beginner and have never sent a tweet in your life or are an experienced Facebooker or YouTuber, there is a 101, 102, 201 or 202 SMU session for you! Feel like your career path is a little stale and needs a little refreshing so you can be of more value to your employer? Our Taking the Tiger by the Tail - Seizing Control of your Career Destiny session will help you manage your career better by learning to be an expert networker, what you need to do to be considered for promotions within your organization and many other career management tips that every professional needs to know! Arrive early and stay late! Our 2010 conference host, Visit Bend, has many pre-and post-conference activities planned for you, so we hope you'll take advantage of these special tours and activities (skiing on Mt. Bachelor, bonfire snowshoeing and a downtown Bend walking art tour to name a few). Visit Bend has also planned a fabulous dine-around event (included with your conference registration) in downtown Bend complete with celebrities and movie shorts! You'll be able to choose your favorite restaurant to dine at with your industry friends when you register to attend the conference. Book your overnight room at the Riverhouse Hotel & Convention Center today to guarantee you are near all the action at the conference hotel. Click here for more details. Register to attend the 2010 Oregon Governor's Conference on Tourism today to re-connect with old friends, make new ones, meet new potential industry partners and to find out how you can map your own adventure. Visit www.OregonTourismConference.com for more details.]]> http://blog.traveloregon.com/Industry/tourism_development/map_your_adventure_at_the_2010.php http://blog.traveloregon.com/Industry/tourism_development/map_your_adventure_at_the_2010.php Tourism Development governor's conference register tourism development Wed, 17 Feb 2010 15:29:15 -0800