The Oregon Destination Marketing Organizations' Winter Conference on December 8-10 will feature a presentation on the results of the PhoCusWright Destination Marketing: Understanding the Role and Impact of Destination Marketers.
This 90-minute webinar will be held on Wednesday, December 9 starting at 9 a.m. with staff from MMG Worldwide and PhoCusWright. They will address the major research effort that analyzes the capabilities and role of destination marketing in the global travel market.
The cost of the report is $695, but thanks to a partnership between Travel Oregon and ODMO, you may attend the webinar and receive a copy of the report for only $200 ($150 for ODMO members) or attend the webinar and the full conference for $300 ($260 for ODMO members).
The research findings address important topics such as: role of destination marketers in the travel value chain; consumer perception of DMOs and their services; DMO structures, strategic priorities and best practices; influence of DMOs on destination choice and purchasing decisions; best practices of DMO advertising and Web site implementation and percentage of overall travel influenced by DMOs and other destination marketers.
The Winter Conference will be held at The Allison in Newberg, Oregon Wine Country's Premier Resort. Special rates of $125 per night are being offered to ODMO conference attendees.
The conference will also feature:
• Standards and Best Practices for Oregon DMO's
• Travel Oregon 2009/2010 Programs and Partnership Opportunities
• Marketing Idea Roundtable
• What Is Involved in DMAI Accreditation
• USTA's ESTO Review
• Developing an Advocacy Program for Your DMO
Click here for additional Conference program and registration information
For questions, please contact ODMO's executive director Bill Cross at 503.873.5384.
ODMO, formerly the Oregon Association of Convention & Visitors' Bureaus, is a membership organization representing destination marketing organizations throughout Oregon.