The Portland Oregon Visitors Association (POVA) has officially changed its name to Travel Portland.
As part of this process, a new logo has been unveiled as well as a redesigned website - www.TravelPortland.com.
Although Travel Portland is new as the moniker for the association, the wording has been in use for several years now, both as the address for Travel Portland's website and as the title of the city's official visitor magazine. The rechristening of the association now unifies all components of the Travel Portland brand under the same umbrella.
Click here to read and listen to a sound-bite on the name change from Oregon Public Broadcasting.
Travel Portland serves as the official destination marketing office for Portland, Oregon. The agency's mission is to strengthen the region's economy by marketing the metropolitan Portland area as a preferred destination for meetings, conventions, and leisure travel.