Corvallis Tourism recently became the first Convention and Visitor Bureau to receive Destination Marketing Association International (DMAI) accreditation in Oregon and Washington and is one of only two on the west coast.
The accreditation was awarded from the Destination Marketing Accreditation Program (DMAP). DMAP is an international accreditation program developed by the Washington, DC-based DMAI. In earning the DMAP accreditation, destination marketing organizations (DMOs) communicate to their community, buyers, and potential visitors that their DMO has attained a significant measure of excellence.
Corvallis Tourism is the official tourism marketing organization for Corvallis and Benton County, Oregon. They are contracted to the City of Corvallis to provide tourism marketing services.
DMAP accreditation standards cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation, and stakeholder relationships.
DMAP is an independent international accreditation body and a leader in defining quality and performance issues in destination marketing.