An alliance has been formed between the Sisters Chamber of Commerce and five lodging properties - Five Pine Lodge, Suttle Lake Lodge, Lake Creek Lodge, Black Butte Ranch and Best Western Ponderosa Lodge - in central Oregon to help increase visitor stays in the town of Sisters.
Beginning in March, the hotel alliance and chamber will begin an advertising campaign and introduce an eco-tour package to entice all ages to visit Sisters.
Read about Sisters' cooperative marketing approach in a story written by Jeff McDonald in the Bend Bulletin by clicking here.
McDonald's article quoted Travel Oregon Chief Executive Officer Todd Davidson. An excerpt is highlighted below:
"We're always interested in new product that's being developed by local and regional partners," Davidson said. "This would give us another tool to present Oregon to international tour operators, and media and domestic media, who are always on the hunt for what's new and different to put in front of their readers."The eco-tour idea also would work well with the promotion of the Oregon brand, which focuses on the state's outdoor recreation opportunities, and would match national trends, Davidson said.
"People are looking for the opportunity to test their mettle, but also have luxury as well," he said. "They want to push themselves during the day, but relax at the end of the day with a nice glass of pinot noir."
Tell us about cooperative marketing plans that your business or community have in store. Comment on this article or send an e-mail to Industry@TravelOregon.com