The Federal Highway Administration and Oregon Department of Transportation this week awarded Travel Oregon with a $313,000 grant to develop an interactive guide to Oregon's Scenic Byways.
The program, to be developed in 2010, will involve creating a specialized website that leverages the brand cache' of its acclaimed print companion, the Scenic Byways Driving Guide, and extends it into the digital medium.
The new online interface will allow Travel Oregon to weave practical and powerful trip planning information into the Byways experience, including waypoint information (things to see and do, places to stay, etc.), weather and road conditions. With this grant, Travel Oregon can potentially develop the most interactive and comprehensive state Scenic Byways online resource in the country, bringing significantly more travelers to Oregon's spectacular Byways and Tour Routes.
Click here to discover Oregon's Scenic Byways and Tour Routes