Travel Oregon is pleased to announce the launch of several new marketing channels now available for the promotion of destinations, attractions and businesses that serve the visitor market.
Today's consumers acquire information through a multitude of channels spanning print, online, e-newsletters, blogs and social media portals. In order to capture the attention of these active, engaged prospects, Travel Oregon has aligned its marketing products to adapt to consumers' shifting media habits.
Three new advertising opportunities are available to reach the consumer with your marketing message every step of the way:
The Curious Traveler ... www.TravelOregon.com
NEW region and activity specific display ad positions available
• The key portal for travel information promoted by Travel Oregon's 4.8 million dollar marketing campaign
• 1.6 million unique visits and more than eight million pages viewed annually
• 25% traffic growth year over year
• Consumers spend an average seven minutes on the site, planning
The Serious Traveler ... Oregon Trip Planner
Select a full-color display ad that fits your budget
• Now the only official state visitor guide in print
• EXPANDED distribution of 300,000
• The key information piece used by visitors and welcome center staff
• Distributed at high traffic locations such as Portland International Airport
Oregon Fans ... E-Newsletters and our new online/interactive magazine
Tap into this engaged audience with ads and sponsorships
• They love Oregon! - 130,000 subscribers opt-in to receive information every month
• New! Niche newsletters - geared to the outdoor recreation and culinary frequent traveler who takes longer trips
• New! Quarterly interactive magazine creating a dialogue with the consumer
For advertising inquires, please contact MEDIAmerica. As our content provider and advertising sales firm, MEDIAmerica is ready to create a custom program for you - opportunities exist at every budget level, and discounts are available when purchasing multiple media.
Click here to access the online media kit for more information
Contact Betsy Hand for your custom consultation at betsyh@mediamerica.net or call 503.445.8809.