Fall 2007 welcomed the fourth installment of Oregon Bounty, Travel Oregon's major culinary promotion that highlights the state's tasty food, drink and destinations every October and November.
This unprecedented, award-winning, cross-industry promotion – featuring more than 60 restaurants, 70 breweries, 100 wineries and 100 inns and hotels in all seven regions of the state – taps into Oregon's culinary assets as well as consumer trends. Research conducted in 2006 by the Travel Industry Association (TIA), in conjunction with the International Culinary Tourism Association and Travel Oregon, states that more than 78 percent of American leisure travelers reported they are interested in taking a trip in 2008 that involves culinary activities.
That trend is what drives the Oregon Bounty promotion. After the 2006 promotion, 59 percent of consumers surveyed said Oregon Bounty motivated them to visit or travel within Oregon, and 70 percent said they chose an overnight stay.
As Oregon Bounty demonstrates economic results for Oregon communities, more businesses are joining to offer their own culinary twist and benefit from the expanding campaign. The Oregon craft brewing industry got involved for the first time in 2007 with a series of Oregon Bounty Fresh Hop Beer “Tastivals”. Restaurant chefs set the table with new three-course prix fixe Oregon Bounty menus featuring fresh regional products paired with local beer, wine and spirits. Wineries throughout the state planned special events and tours.
We’re continuing to expand our reach in to new areas – our emerging craft distilling industry, artisan food producers, etc. – to ensure that we’re offering to consumers a holistic experience when they visit or travel around Oregon.
To learn all about Oregon Bounty click here www.TravelOregon.com/Bounty.
Program contact: Holly Macfee Holly@TravelOregon.com