Results are in for the 2007 Oregon Bounty promotion and they are stronger than ever. Click here to download the full report - which can be found on the Travel Oregon Industry website.
Now in its 5th year, Oregon's most comprehensive, statewide tourism promotion continues to position Oregon as a unique culinary destination and motivate travel to Oregon. Of particular note, a few measurements from 2007:
• Response rates to advertising, a key measure of how effective our marketing efforts are, were up 20% over 2006 (and up 49% since 2005)
• 58% of consumers surveyed said Oregon Bounty motivated them to travel to Oregon
• 77% of those said they chose to stay overnight
• 64% said Oregon Bounty motivated them to plan a trip to Oregon at a later date
Our key goals in the campaign remain the same: to position Oregon as a place where it's still possible to have authentic encounters with the artisans who produce our wine, beer, cuisine and specialty products, and to motivate travel to Oregon in both the short and long term - importantly, for an overnight stay.