Communication Arts has selected the Oregon Bounty site in its "THE ANNUALS" series that spotlights the best visual communication pieces from the last year. Oregon Bounty was one of the 39 digital pieces featured in the interactive category (Other featured products include: NikeiD, North Face iPhone app, & PUMA L.I.F.T.).

The following quotes from the judges reflect the spirit of the Oregon Bounty Website:

"Super immersive without being heavy-handed, achieved through excellent interaction design. This site makes me hungry. Well done." - Mathew Ranauro

"The fun, informative, exploratory style of this site really brings to life the culinary scene in an approachable and memorable way. The art direction and copy are spot on. This site definitely delivers on the promise 'Celebrating What Makes Oregon Taste So Good.'" - Brooke Nanberg

Click here to read the complete review

Take a look at the complete Interactive gallery by clicking here

Click here to see all of the winners

This will also be featured in Communication Arts magazine in the May/June 2010 issue.

To visit the Oregon Bounty website, go to http://bounty.traveloregon.com/

The Oregon Bounty site was designed by Portland based Interactive brand strategy agency, Substance.

Travel Oregon is developing a spring marketing campaign, The Oregon Adventurecation, which will highlight the state's abundant outdoor recreation opportunities (specifically golf, cycling, and outdoor adventure). The fully integrated advertising, public relations, and promotional campaign will run March 22 through July 15, 2010.

We want to ensure that Oregon's tourism industry benefits from this campaign, so we're sharing the following details to help you maximize your exposure.

To inspire trips involving outdoor recreation, we will feature an outdoor landing page on TravelOregon.com during the campaign period. Advertising and media relations outreach will drive consumers to this landing page, where they will find searchable golf, cycling, and outdoor adventure resources along with all of the other valuable content on TravelOregon.com.

We will pull data from various sources to populate the search function of our outdoor recreation landing page. Consumers interested in cycling/mountain biking, etc. will find information from www.RideOregonRide.com. Those interested in golf will find course information provided by the Oregon Golf Association. And those who want to learn more about adventure sports will be able to search information at www.TravelOregon.com

You may have already been contacted by your local tourism representatives about this campaign and how to get involved. As a reminder, we would like your help with the following to make this promotion as comprehensive as possible:

SHARE YOUR CONTENT
Review Your Listings
Provide High Quality Photos

CO-OP ADVERTISING OPPORTUNITIES
Cooperative Advertising Opportunities

AMPLIFY YOUR MARKETING WITH THIS STATEWIDE CAMPAIGN
Leverage Oregon's Adventurecation campaign through your own marketing channels. A marketing tool kit featuring banner ads, consumer e-newsletter content, images, talking points, etc. will be available here. Check back the week of March 15 as we will continue to update partner marketing tools as they become available.

If you have questions or would like more information, please contact Amy Nyberg at Amy@TravelOregon.com or 503.378.8801.

The Oregon Bounty 2009 promotion won the AMA Oregon MAX Award for best nonprofit or government integrated marketing campaign. The campaign beat out significant competition, including:

• Oregon Humane Society's End Petlessness campaign (Leopold Ketel)
• Subaru's Leave No Trace Frontcountry Tour (International Outdoor Group)
• GoRecycle Yourself campaign (DHX Advertising)
• TriMet's Green Means Go program
• ENERGY STAR Smashing Ideas (Fluid Marketing)
• And more

Travel Oregon, Maxwell PR, Robeson Communications, Wieden + Kennedy, Substance and eROI put forth an incredible team effort to win this award for Oregon.

Click here to see the complete list of winners

Travel Oregon maintains an Extranet that allows tourism-partner subscribers to download leads generated by our print advertising, website and other sources. Over the past two years alone, there have been over 200,000 consumers who have "opted in" to receive more information from Travel Oregon and our partners. Subscribers will be charged a one time $5 initiation fee and leads are sold at $0.075 per name.

Subscribers can download leads segmented by geographical location (U.S state, zip or country), interest (golf, backpacking, etc.), Oregon travel region (Coast, Southern Oregon, etc.), and what publication individuals have ordered.

Get your message to consumers who've already "raised their hand" to receive information about Oregon! Become a TOOL subscriber!

Click here for more information and to become a subscriber

Travel Oregon is excited to announce more ways to tap into Oregon's thriving spirit of adventure. Our readers can now receive two specialty e-mail newsletters in 2010, in addition to our monthly newsletter!

• Travel Oregon Outdoors: Your insider's guide to Oregon's best kept secret trails, rivers and slopes! (delivered odd-numbered months).
Click here to view the current issue

• Travel Oregon Food+Drink: Discover what makes our state taste so good! (delivered even-numbered months).
Click here to view the current issue

To subscribe to any of our newsletter offerings, visit: http://subscribe.traveloregon.com