Industrytag:blog.traveloregon.com,2009:/Industry//42009-11-20T17:53:26ZMovable Type 3.31Help Raise Awareness Through I Fly Nonstop Campaigntag:blog.traveloregon.com,2009:/Industry//4.7802009-11-20T17:41:32Z2009-11-20T17:53:26ZDid you know that Oregon's economy is bolstered in large part by international nonstop air service? It's true! Every year, international flights generate $4.9 billion in direct business revenue, 59,000 jobs and $176 million in state and local taxes. Travelers to and from Europe and Asia have nearly doubled in our region since the nonstops began - a trend we are working to continually grow.Michelle Woodard
Oregon's economy is bolstered in large part by international nonstop air service? It's true! Every year, international flights generate $4.9 billion in direct business revenue, 59,000 jobs and $176 million in state and local taxes. Travelers to and from Europe and Asia have nearly doubled in our region since the nonstops began - a trend we are working to continually grow.
Portland currently has two non-stop international flights, to Amsterdam and Tokyo, each served by Delta Air Lines.
The International Air Service Committee has launched the "I Fly Nonstop" campaign to raise awareness in our community about the importance of the flights and demonstrate to Delta and other carriers that Portland is committed to keeping the "International" in Portland International Airport. You can contribute your support by doing three things.
Become a fan of "I Fly Nonstop" on Facebook. If you already have a Facebook account it is easy, simply click here, sign in and click on the "Become a Fan" button. Also, don't forget to tell us why these international flights are important.
If you don't have a Facebook account, you’ll need to register first, but the process is the same after that.
Click here to read the "I Fly Nonstop" blog: hear from local voices on how these international nonstop flights impact their businesses, learn local insights on traveling in Amsterdam and Tokyo, and share your thoughts on retaining nonstop international flights in Portland. Be sure to share this website and the importance of nonstop flights from PDX with others.
Your support is incredibly important and we greatly appreciate your efforts to keep Oregon's economy strong.]]>
Study Shows Economic Data About Importance Of Anglers, Hunters And Wildlife Viewers To Oregon's Countiestag:blog.traveloregon.com,2009:/Industry//4.7782009-11-20T16:55:00Z2009-11-20T17:04:23ZA new interactive Oregon Department of Fish and Wildlife (ODFW) website offers a county-level view of the $2.5 billion spent in Oregon by fishing, hunting and wildlife viewing enthusiasts in 2008.Michelle Woodard
Oregon Department of Fish and Wildlife (ODFW) website offers a county-level view of the $2.5 billion spent in Oregon by fishing, hunting and wildlife viewing enthusiasts in 2008.
Click here to check it out
The economic data, which is available at state, regional and county levels, is the result of a survey conducted by Travel Oregon and ODFW that shows residents and nonresidents spent more than $1 billion on trips and $1.5 billion on equipment and activity-related purchases at Oregon-based retailers and suppliers.
The new website provides easily accessible data valuable to businesses dependent on tourism, destination marketing organizations, conservation groups, tourism managers and recreation retailers and suppliers. With the data, local decision makers will be able to more accurately evaluate the impact of changes in regulations, habitat, invasive species, land use, fish passage and other activities that could affect fish and wildlife recreation. Data is available on three types of wildlife recreation expenditures: travel-generated, local recreation and equipment purchases.
The study is based on responses from resident and nonresident anglers, hunters, shellfish harvesters and wildlife viewers.
Nearly 2.8 million Oregon residents and nonresidents participated in fishing, hunting, wildlife viewing and shellfish harvesting in Oregon in 2008. Of the total number of participants, 631,000 fished, 282,000 hunted, 175,000 harvested shellfish and 1.7 million participated in outdoor recreation where wildlife viewing was a planned activity.
Click here for a full pdf copy of the survey which can be found on the Research page of the Travel Oregon Industry website]]>
Make Sure Your Lodging Property Will Be Listed In The Oregon Trip Plannertag:blog.traveloregon.com,2009:/Industry//4.7792009-11-20T16:55:00Z2009-11-20T17:15:55ZThe third edition of the Oregon Trip Planner, Travel Oregon's only statewide print fulfillment piece of comprehensive lodging listings, is now in production for distribution in March 2010. Michelle WoodardOregon Trip Planner, Travel Oregon's only statewide print fulfillment piece of comprehensive lodging listings, is now in production for distribution in March 2010.
All lodging properties are eligible to receive a FREE basic listing in the guide. Oregon Lodging Association (OLA) Member properties can rest assured your property will be included in the guide; simply update your information at www.oregonlodging.com. Properties that are not members of OLA are required to verify their information or they will not be included in the guide.
Go online to www.oregonlodging.com and log in with the username and password provided in the letter mailed from OLA earlier this month and update your data by December 15, 2009. Please note that amenities have changed so you'll want to be sure and select from the new list.
Questions? Contact OLA at 503.783.2797]]>
National Media Highlights Oregontag:blog.traveloregon.com,2009:/Industry//4.7772009-11-19T15:38:26Z2009-11-20T16:07:09ZFrom the New York Times to the Wall St. Journal to CNN, Oregon is what the media is talking about this fall.Michelle WoodardNew York Times to the Wall St. Journal to CNN, Oregon is what the media is talking about this fall.
• New York Times, Oct. 21,"A Hop and a Sip to Fresh Ales"• National Geographic Traveler, Nov. 1,"Portland Reigns"• Wall Street Journal, Oct., 23, p. W6, "Wine Events: Saddle Up for Equestrian Fun"- Feature on several horseback wine tours includes the Muscat-Dun Vineyard Tour in Echo, Oregon and the Equestrian Wine Tours in the Dundee Hills region of Oregon.• The Beer Here, Oct. 21, Oregonian's online beer newsletter"Toast the new Oregon Bike Blog at Hopworks Wednesday"• Costal Living, Oct. 1,"Top 10 Haunted Lighthouses" - Heceta Head is included• CNN, Oct. 15,"America's spookiest Lighthouse" - Heceta Head is included as the creepiest lighthouse]]>
Columbia Gorge Named Iconic Destination By National Geographic Travelertag:blog.traveloregon.com,2009:/Industry//4.7762009-11-19T00:09:56Z2009-11-20T00:24:30ZNational Geographic Traveler magazine has just released its 2009 Destination Scorecard to the world's most iconic destinations. The Columbia Gorge region ranks #6 overall out of 133 places around the world. Michelle WoodardNational Geographic Traveler magazine has just released its 2009 Destination Scorecard to the world's most iconic destinations. The Columbia Gorge region ranks #6 overall out of 133 places around the world.
Click here to read about it from National Geographic Traveler
The region received high-praise, including this comment from one of the panelists:
"This is a federally recognized scenic area. Benefits from some of the best land-preservation programs in the nation. The historic road that is the gateway to the region is one of the best-managed historic roads in the nation. Despite large numbers of visitors, the region still has pockets of authenticity, and the magnificent natural scenery is well protected."
Click here to find out more about the 2009 Destination Scorecard ]]>
Oregon Bicycle Tourism Partnership Meetingtag:blog.traveloregon.com,2009:/Industry//4.7752009-11-18T23:52:42Z2009-11-20T00:02:59ZTravel Oregon will convene the Oregon Bicycle Tourism Partnership on Friday, November 20 from 1-4 p.m. at The Portland Building, Room B, 1120 SW 5th (between Main and Madison) in Portland. Michelle Woodard
Travel Oregon will convene the Oregon Bicycle Tourism Partnership on Friday, November 20 from 1-4 p.m. at The Portland Building, Room B, 1120 SW 5th (between Main and Madison) in Portland.
In an effort to make Oregon a premiere cycling destination, bike tourism professionals and enthusiasts from around the state will have a chance to update one another on bike tourism related developments and learn about important upcoming opportunities.
The agenda includes updates and conversation on:•The Oregon Scenic Bikeways program•Ride Oregon website (tour of the site, how you can get listed and use it)•Oregon Bike Summit (plans for 2010)• Bicycle Show (Pedal Nation event)
Feel free to join the conversation! Contact Kristin Dahl - Kristin@TravelOregon.com with questions.]]>
Strengthening Oregon's Destination Marketing Organizationstag:blog.traveloregon.com,2009:/Industry//4.7732009-11-17T17:10:08Z2009-11-19T17:26:41ZThe Oregon Destination Marketing Organizations' Winter Conference on December 8-10 will feature a presentation on the results of the PhoCusWright Destination Marketing: Understanding the Role and Impact of Destination Marketers. Michelle Woodard
Oregon Destination Marketing Organizations' Winter Conference on December 8-10 will feature a presentation on the results of the PhoCusWright Destination Marketing: Understanding the Role and Impact of Destination Marketers.
This 90-minute webinar will be held on Wednesday, December 9 starting at 9 a.m. with staff from MMG Worldwide and PhoCusWright. They will address the major research effort that analyzes the capabilities and role of destination marketing in the global travel market.
The cost of the report is $695, but thanks to a partnership between Travel Oregon and ODMO, you may attend the webinar and receive a copy of the report for only $200 ($150 for ODMO members) or attend the webinar and the full conference for $300 ($260 for ODMO members).
The research findings address important topics such as: role of destination marketers in the travel value chain; consumer perception of DMOs and their services; DMO structures, strategic priorities and best practices; influence of DMOs on destination choice and purchasing decisions; best practices of DMO advertising and Web site implementation and percentage of overall travel influenced by DMOs and other destination marketers.
The Winter Conference will be held at The Allison in Newberg, Oregon Wine Country's Premier Resort. Special rates of $125 per night are being offered to ODMO conference attendees.
The conference will also feature:•Standards and Best Practices for Oregon DMO's•Travel Oregon 2009/2010 Programs and Partnership Opportunities•Marketing Idea Roundtable•What Is Involved in DMAI Accreditation•USTA's ESTO Review•Developing an Advocacy Program for Your DMOClick here for additional Conference program and registration information
For questions, please contact ODMO's executive director Bill Cross at 503.873.5384.
ODMO, formerly the Oregon Association of Convention & Visitors' Bureaus, is a membership organization representing destination marketing organizations throughout Oregon.]]>
Oregon Fall Foliage Promotion Receives National Media Attentiontag:blog.traveloregon.com,2009:/Industry//4.7722009-11-16T19:57:58Z2009-11-17T20:20:41ZTravel Lane County's fall foliage outreach has garnered nationwide media attention and thousands of responses from travelers seeking the colors of the season. Michelle Woodard
Travel Lane County's fall foliage outreach has garnered nationwide media attention and thousands of responses from travelers seeking the colors of the season.
A new Oregon Fall Foliage blog has been launched to provide statewide foliage updates on peak viewing times along with other fall-related news and activities. Travel Lane County has managed Oregon's Fall Foliage hotline for the past several years and added the new blog as a way to expand the promotion of fall foliage sightseeing and vacation planning.
Since the launch, more than 13,000 blog views have been tracked. The blog has been mentioned in a variety of publications and websites, including USA Today, About.com and Travel Oregon's e-newsletter.
Travelers have also been invited to view or post scenic fall photos in a new Oregon Fall Foliage Flickr group and follow foliage updates at http://twitter.com/ORFallFoliage.
Click here to take a look at the blog]]>
Visitor Numbers Increase At Many Attractions Across Oregontag:blog.traveloregon.com,2009:/Industry//4.7712009-11-14T00:13:46Z2009-11-14T00:27:24ZOregon Business Magazine recently ran an article by William E. Crawford which showcased several of the state's attractions which have seen their visitor numbers increase over the past year despite the struggling economy. Michelle Woodard
Oregon Business Magazine recently ran an article by William E. Crawford which showcased several of the state's attractions which have seen their visitor numbers increase over the past year despite the struggling economy.
Click here to read the complete Oregon Business Magazine article titled: Visitors Hit Attractions]]>
Oregon Highlighted In Talk Travel Magazinetag:blog.traveloregon.com,2009:/Industry//4.7742009-11-12T18:35:10Z2009-11-19T18:46:08ZTalk Travel's online magazine highlights Oregon this month in an article by Canadian journalist Wayne HansenMichelle Woodard
The spread appears on page 31 of the online edition, focusing on Amtrak, the Columbia River Gorge, Oregon Coast and Portland Saturday Market.
Click here to check out the complete article
A feature on Amtrak's service from Vancouver, B.C. to Portland (the Cascades Route continues south to Eugene) also appears on page 5. ]]>
Oregon Hits The Road To The NTA Convention In Renotag:blog.traveloregon.com,2009:/Industry//4.7702009-11-11T00:44:08Z2009-11-19T17:31:13ZThe Oregon NTA delegation invites you to tune in November 11 starting at 9 a.m. while they update their travel blog - Reno Roadtrip 2009 - live from the road.Michelle Woodard
Oregon National Tour Association (NTA) delegation invites you to tune in November 11 starting at 9 a.m. while they update their travel blog - Reno Roadtrip 2009 - live from the road.
Click here to check out the Reno Roadtrip 2009 blog on Portland Spoke and follow the live updates from the motorcoach
The group will board the OC&W Coachways motorcoach and blog live - every few hours - from the road as they travel to Reno, picking up their entire delegation of NTA suppliers and DMOs along the way.
]]>
Travel Lane County Goes Mobitag:blog.traveloregon.com,2009:/Industry//4.7692009-11-11T00:18:55Z2009-11-11T00:25:20ZAs more people access the Internet with smart phones, mobile-friendly websites are starting to appear. Michelle WoodardTravel Lane County has created www.TravelLaneCounty.mobi to accommodate these changing habits. Designed with the mobile user in mind, this site uses simple navigation to access activities, lodging, restaurants and event listings while on the go.
Click here to check it outFor questions about the site or how to develop something similar for your organization, contact Sally McAleer at Sally@TravelLaneCounty.org or 541.743.8752]]>
Chinese Travel To America Growstag:blog.traveloregon.com,2009:/Industry//4.7682009-11-09T18:00:32Z2009-11-09T19:20:30ZA recent article from AdAge.com focused on the idea that China is the world's fastest growing outbound travel market. Michelle Woodard
AdAge.com focused on the idea that China is the world's fastest growing outbound travel market.
An exerpt can be found below of the piece titled: Chinese Tourists to U.S. Come Often, Stay a Long Time and Spend HeavilyNearly 500,000 mainland Chinese traveled to America last year, said the U.S. Travel Association. Visitors from China tend to come frequently and spend an average of 23 nights in the U.S.
They also spend more than people from any other country, an average of $7,200 each on accommodation, air travel, dining, shopping and gambling.
Chinese travel to America has grown quickly. China only added the U.S. as an approved destination in December 2007, and recently expanded international marketing for Chinese group leisure travel from six provinces to 21, more than tripling access to America by its citizens.Click here to read the entire article as provided by AdAge.com]]>
Travel Oregon Launches Innovative Marketing Channels And New Advertising Opportunitiestag:blog.traveloregon.com,2009:/Industry//4.7672009-11-06T18:52:50Z2009-11-20T16:49:42ZTravel Oregon is pleased to announce the launch of several new marketing channels now available for the promotion of destinations, attractions and businesses that serve the visitor market. Michelle Woodard
Travel Oregon is pleased to announce the launch of several new marketing channels now available for the promotion of destinations, attractions and businesses that serve the visitor market.
Today's consumers acquire information through a multitude of channels spanning print, online, e-newsletters, blogs and social media portals. In order to capture the attention of these active, engaged prospects, Travel Oregon has aligned its marketing products to adapt to consumers' shifting media habits.
Three new advertising opportunities are available to reach the consumer with your marketing message every step of the way: The Curious Traveler ... www.TravelOregon.comNEW region and activity specific display ad positions available• The key portal for travel information promoted by Travel Oregon's 4.8 million dollar marketing campaign•1.6 million unique visits and more than eight million pages viewed annually •25% traffic growth year over year•Consumers spend an average seven minutes on the site, planningThe Serious Traveler ... Oregon Trip Planner Select a full-color display ad that fits your budget•Now the only official state visitor guide in print •EXPANDED distribution of 300,000•The key information piece used by visitors and welcome center staff • Distributed at high traffic locations such as Portland International Airport Oregon Fans ... E-Newsletters and our new online/interactive magazineTap into this engaged audience with ads and sponsorships•They love Oregon! - 130,000 subscribers opt-in to receive information every month•New! Niche newsletters - geared to the outdoor recreation and culinary frequent traveler who takes longer trips•New! Quarterly interactive magazine creating a dialogue with the consumer
For advertising inquires, please contact MEDIAmerica. As our content provider and advertising sales firm, MEDIAmerica is ready to create a custom program for you - opportunities exist at every budget level, and discounts are available when purchasing multiple media.
Click here to access the online media kit for more informationContact Betsy Hand for your custom consultation at betsyh@mediamerica.net or call 503.445.8809. ]]>
Study Shows Impact Of Heritage Tourismtag:blog.traveloregon.com,2009:/Industry//4.7662009-11-06T17:45:39Z2009-11-06T18:38:54ZA recent research study reveals that 78 percent of all U.S. leisure travelers participate in cultural and/or heritage activities while traveling, translating to 118.3 million adults each year. With cultural and heritage travelers spending an average of $994 per trip, they contribute more than $192 billion annually to the U.S. economy.Michelle WoodardMandala Research for the U.S. Cultural & Heritage Tourism Marketing Council, in conjunction with the U.S. Department of Commerce. Heritage Travel, Inc., a subsidiary of The National Trust for Historic Preservation, and its website www.gozaic.com was lead sponsor of the study.]]>
• Wall Street Journal, Oct., 23, p. W6, "Wine Events: Saddle Up for Equestrian Fun"- Feature on several horseback wine tours includes the Muscat-Dun Vineyard Tour in Echo, Oregon and the Equestrian Wine Tours in the Dundee Hills region of Oregon.
• The Beer Here, Oct. 21, Oregonian's online beer newsletter "Toast the new Oregon Bike Blog at Hopworks Wednesday"
• Costal Living, Oct. 1, "Top 10 Haunted Lighthouses" - Heceta Head is included
• CNN, Oct. 15, "America's spookiest Lighthouse" - Heceta Head is included as the creepiest lighthouse]]>
Click here to read about it from National Geographic Traveler
The region received high-praise, including this comment from one of the panelists:
A new Oregon Fall Foliage blog has been launched to provide statewide foliage updates on peak viewing times along with other fall-related news and activities. Travel Lane County has managed Oregon's Fall Foliage hotline for the past several years and added the new blog as a way to expand the promotion of fall foliage sightseeing and vacation planning.
Since the launch, more than 13,000 blog views have been tracked. The blog has been mentioned in a variety of publications and websites, including USA Today, About.com and Travel Oregon's e-newsletter.
Travelers have also been invited to view or post scenic fall photos in a new Oregon Fall Foliage Flickr group and follow foliage updates at http://twitter.com/ORFallFoliage.
Click here to take a look at the blog]]>
Click here to check out the Reno Roadtrip 2009 blog on Portland Spoke and follow the live updates from the motorcoach
The group will board the OC&W Coachways motorcoach and blog live - every few hours - from the road as they travel to Reno, picking up their entire delegation of NTA suppliers and DMOs along the way.
]]>